optima chicago phoenix scottsdale

Community News - Current Projects: Optima CamelView Village

This article appeared in The Arizona Republic on March 9, 2008

ASU Professor John Meunier calls upon architects to resist building 'pulp fiction' and instead create architectural 'literature'

Most airport bookstores have shelves filled with New York Times best-sellers by authors with names such as Ludlum, Crichton, Grisham, Follett, Francis and Koontz that many of us buy to while away the tedium of the next few hours as we surrender ourselves to the passivity required of an airline passenger.

Recently, some of those bookstores are offering to buy back the book at half-price, knowing that it will not have much of a future life on our shelves at home.

Occasionally, we find ourselves at an airport with a more ambitious bookstore with a section labeled "Literature." The purchase of such books will be much more demanding, hence our hesitation, but all could possibly find an honored place on our bookshelves at home.

Such literature may even extend our understanding of the complexities of human nature or the formal riches of literary art.

In recent months, I have found it useful to evoke this experience that so many of us share when we might choose the less-demanding option of "pulp-fiction" or "mass-market paperbacks" over that of "literature." It's a way to explain my sadness and frustration with the caliber of architecture being proposed and built in many parts of Greater Phoenix but particularly in my own neighborhood of Paradise Valley.

As the previous generation of houses and resorts is being replaced by grander and more luxurious buildings, it is clear that the builders are more informed by the architectural culture of pulp fiction than by that of architectural literature.

During construction, this is particularly clear as the wood framing and the occasional steel column or masonry blocks are transformed into an unpersuasive simulacrum of a massive stone "Tuscan villa," a thick-walled "adobe pueblo," a heavily timbered "Hispanic hacienda," or - even worse - a hodgepodge of ideas probably gleaned from a scrapbook of seductive images in the lifestyle magazines.

As an architectural educator, I introduce to my students the notion that our buildings have a cultural responsibility to interpret both our place and our time. Arizona and its buildings are often the subject of my first lecture as we are so fortunate to live in a part of the world that has a particularly rich architectural history, from ancient Hopi villages such as Oraibi, (the oldest continually inhabited community in the United States), to civic buildings such as the Burton Barr Central Library, which drew the world's attention to the emergence of what has been called the Arizona School, a set of buildings that embody a commitment to both time and place.

Frank Lloyd Wright, Paolo Soleri and Al Beadle are just a few of the names of those who have made great architectural contributions in Arizona. Now, there is a new generation of architects whose current work is attracting international respect.

These are the "authors" of our architectural "literature." Their work sustains Wright's admonition to tell the truth in our buildings, to realize the potentials of the site without destroying it, to address the challenges and opportunities of our desert climate, and to create a kind of beauty that challenges as well as rewards the eye and the mind.

Steel, glass and concrete have been joined with ancient materials such as rammed earth and native stone, not as stage-set veneers but as essential components of the structure and the expression of the architecture.

Greater Phoenix is poised at a moment of transition into one of the world's more important urban complexes, much as Chicago was more than a century ago.

Is it also going to become a major cultural center?

We have an opportunity to fulfill that ambition at least in the field of architecture, but only if we resist the easy temptation to build pulp fiction and seize the opportunity to build architectural literature.

This effort will require a commitment by all our civic, development, institutional and business communities, as well as each of us.

There are already important achievements building on the heritage of Taliesin West and the Arizona Biltmore, with arts centers in Mesa and Tempe; a football stadium in Glendale; a library, art museum and science center in Phoenix; some steel-and-glass condominiums in Scottsdale; fine educational buildings at the universities and the community colleges; and, just emerging, a unique set of light-rail transit stations, as well as a handful of superb modern homes.

Are these going to be swallowed up in a sickly sweet architectural stew of fictional mediocrity? Or are we, as a community, going to insist that the buildings of Greater Phoenix have the substance and enduring delight of a literate architecture?

There is a choice.

Architectural literature...

...Optima Scottsdale: It's a steel-frame building that celebrates its ability to leap out into space to make bridges, jutting planted terraces and shading canopies, while opening up the walls for light and air. High-density Arizona urban living at its best...

John Meunier is a professor in the School of Architecture and Landscape Architecture at Arizona State University, where he was the dean of what is now the College of Design from 1987 to 2002.

Bookmark and Share

Click on headline to read another story.


07/29/10 - AZ Central
20 spots for top-notch french fries

Aug 2010 - 944 Magazine
What's New: Nourish

05/29/10 - Calgary Herald
Optima conditions for an Arizona love affair

May 2010 - Chicago Agent
Optima Camelview Village

May 2010 - Phoenix Magazine
Best Places to Live

05/04/10 - AZ Central
5/5: Nourish opens in Scottsdale with healthy dishes

April 2010 - 944 Magazine
Living Outside the Box

April 2010 - NE Phoenix Republic
Optima Camelview Adds Suites

Mar 2010 - AZ Central
The Valley dining scene: What's next

Mar 2010 - Arizona Foothills
Optima Camelview: Optimum Living

Mar 2010 - Arizona Business Gazette
Optima Camelview Best Condo Award Mention

Jan 2010 - Arizona Foothills
Optima Camelview Village voted Best Condo Development

Jan 2010 - Phoenix Home & Garden
30th Anniversary Issue

12/17/09 - Phoenix New Times
Carnivores and Vegans Unite at Posh on New Year's Eve

11/28/09 - Arizona Republic
Neighborhood Profile - Scottsdale Waterfront

11/24/09 - Frontdoors
Greenbuild After-Party Optima Camelview Village

11/23/09 - Arizona Republic
Nourish creates lighter, more healthful version of comfort food

11/11/09 - Scoop Factory
Join the Green Party

11/10/09 - Arizona Republic
11/14: Optima Camelview hosts Greenbuild after party

11/01/09 - Arizona Republic
Green-building advocates coming to Phoenix

Nov 2009 - Arizona Republic
Top 10 special spots

Nov/Dec 2009 - Chicago Architect Magazine
Distinguished Building Honor Award

Nov 2009 - Small Plates Top 10
#1 POSH

10/30/09 - Chicago Athenaeum Museum of Architecture and Design
German architects select 64 American Architecture Awards for the best new U.S. building and urban designs for 2009

Oct 2009 - Desert Living
Wrap Party

09/21/09 - Business Journal
Sustainable design honored at architecture awards

Sept 2009 - The American Institute of Architects
2009 Design Winners

Sept 2009 - Arizona Foothills
Homes, Sweet Homes

July 2009 - Phoenix Home & Garden
Modern Glam

07/10/09 - Business Journal
2.0 Minutes with David Hovey

May 2009 - Green Build
2009 International Greenbuild Conference

05/21/09 - Arizona Foothills
Optima Camelview Selected as Tour Destination for Greenbuild Expo 2009

05/14/09 - Arizona Business Gazette
Honored as one of the Top 18 Architectural Achievements

05/05/09 - AZCentral
Posh, 4.5 Stars

03/21/09 - Daily Herald
Architect designs dramatic spaces

March 2009 - Arizona Foothills
Optimal Living

March 2009 - Life After 50
Up On The (Green) Roof

02/21/09 - The Globe and Mail
Arizona real estate market open doors to opportunity

02/10/09 - AzSustainability.com
Green with Envy Organic Hair Studio

02/12/09 - Estates West
2009 Sales are Up for Optima in Scottsdale

02/07/09 - Calgary Herald
Centre of it all

01/01/09 - Housing Zone
The Green Low-Rise Condominiums Of Camelview Village

Jan 2009 - Chicago Architect
A New Breed of Condo Dwellers

01/16/09 - Arizona Republic
Posh, by gosh, serves tasty, seasonal food

01/10/09 - Arizona Republic
Black, white and cool all over

01/09/09 - Chicago Tribune
Contemporary with capital 'C'

01/05/09 - Phoenix New Times
Chef Joshua Hebert Opens Posh at Optima Camelview

01/01/09 - Professional Builder
The Green Low-Rise Condominiums Of Camelview Village

2008 - 2009 - Scottsdale Chambers
Scottsdale: Green By Design


Back to Community News